For our flyer we decided to promote the business as a genuine and authentic new york pizza restaurant. Our target audience are young people, probably college students and all others in the Central area. The main thing the flyer is trying to promote is the pizza. Not just pizza but original New York pizza, as good as it gets. The motto of the restaurant, "As close to NY as you can get", is a prime example of what we are trying to promote. We want our customers to believe that Dough is the best pizza in town. This will be successful because people want good food, people want good pizza, and everyone knows New York pizza is the best there is. I think this flyer is effective also because pizza is probably the most popular meal for college kids. College students live on pizza and everyone knows that. So what kind of college student does not want legitimate New York pizza? The flyer is perfect for the location and effectively gets its purpose across.
The client our group worked for was Dough, a New York style pizza place. Being a New York style pizza place, we decided that the “New York” style of pizza would be the biggest element to emphasize. The way our group decided to do that was by adding symbolic buildings on top of the pizza slice that is being eaten. The Statue of Liberty, Twin Towers and Empire State building are the structures found on the top of the pizza. Chances are that most people will recognize the builds relate it to New York. The little catch phrase “as close to New York as you can get” backs up the meaning of the buildings on top of the pizza. The effect that we were trying to make is the pizza is just the same as a slice from good old New York. Throwing the buildings on the pizza was a visual way of saying that it is in fact just like the New York stuff, but in a joking manner. In terms of proximity, grouping all the buildings next to each other on the pizza implies correlation. They are all backing up our message of the pizza being New York style. So grouping them together, proximity, is more effect than having them in random spots over the flyer because the importance of proximity is that elements that are related to each other should be grouped together to show resemblance versus spaced apart which is like separating into unrelated groups. Now go grab a slice!
The guy with the piece of pizza is the main focus of this flyer. It is pretty much centered in the middle of the flyer with other information off to the side. In the top right corner we decided to use the dough logo with text in a contrasting font underneath. Repetition occurs in the bottom left corner with the same font used underneath the dough logo. The white background adds a lot of contrast to the guy in the middle eating the piece of pizza. This flyer really attracts my attention. The alignment of this flyer in my opinion goes from top right to bottom left. The audience reads the Dough logo first, if not right after they look at the guy in the middle. After that, their eyes go toward the bottom left to read the specific information. The alignment is sort of diagonal in my opinion. It works well with this sort of advertisment.
I think this flier is too freakin' cool and that Josh did a great job on it. It is to damn hard to ignore this ad because it has such striking detail. The context the flier uses contains great elements that even the context of the ad out. The direction that the ad aims to be distributed is among kids, teens, and college students. Like Josh said, the ad seems to focus itself towards college students because it is a popular food among the age range. Authentic style pizza isn't necessarily aimed towards senior citizens. Something like the Cracker Barrel could attract old people but this ad has a retro contemporary appeal to it so I stand by my perspective that it solely appeals to a younger audience. So places that attract a younger audience maybe a quad around campus, a mall, or a park. These are ideal places to advertise for a place like Dough's New York Authentic pizza because it fits the target audience. Anthony out.
Dough NY Style Pizza - As Close to NY as you can get
For our flyer we decided to promote the business as a genuine and authentic new york pizza restaurant. Our target audience are young people, probably college students and all others in the Central area. The main thing the flyer is trying to promote is the pizza. Not just pizza but original New York pizza, as good as it gets. The motto of the restaurant, "As close to NY as you can get", is a prime example of what we are trying to promote. We want our customers to believe that Dough is the best pizza in town. This will be successful because people want good food, people want good pizza, and everyone knows New York pizza is the best there is. I think this flyer is effective also because pizza is probably the most popular meal for college kids. College students live on pizza and everyone knows that. So what kind of college student does not want legitimate New York pizza? The flyer is perfect for the location and effectively gets its purpose across.
ReplyDeleteThe client our group worked for was Dough, a New York style pizza place. Being a New York style pizza place, we decided that the “New York” style of pizza would be the biggest element to emphasize. The way our group decided to do that was by adding symbolic buildings on top of the pizza slice that is being eaten. The Statue of Liberty, Twin Towers and Empire State building are the structures found on the top of the pizza. Chances are that most people will recognize the builds relate it to New York. The little catch phrase “as close to New York as you can get” backs up the meaning of the buildings on top of the pizza. The effect that we were trying to make is the pizza is just the same as a slice from good old New York. Throwing the buildings on the pizza was a visual way of saying that it is in fact just like the New York stuff, but in a joking manner. In terms of proximity, grouping all the buildings next to each other on the pizza implies correlation. They are all backing up our message of the pizza being New York style. So grouping them together, proximity, is more effect than having them in random spots over the flyer because the importance of proximity is that elements that are related to each other should be grouped together to show resemblance versus spaced apart which is like separating into unrelated groups. Now go grab a slice!
ReplyDeleteThe guy with the piece of pizza is the main focus of this flyer. It is pretty much centered in the middle of the flyer with other information off to the side. In the top right corner we decided to use the dough logo with text in a contrasting font underneath. Repetition occurs in the bottom left corner with the same font used underneath the dough logo. The white background adds a lot of contrast to the guy in the middle eating the piece of pizza. This flyer really attracts my attention. The alignment of this flyer in my opinion goes from top right to bottom left. The audience reads the Dough logo first, if not right after they look at the guy in the middle. After that, their eyes go toward the bottom left to read the specific information. The alignment is sort of diagonal in my opinion. It works well with this sort of advertisment.
ReplyDeleteThis flyer really makes me want pizza!!
ReplyDeleteI think this flier is too freakin' cool and that Josh did a great job on it. It is to damn hard to ignore this ad because it has such striking detail. The context the flier uses contains great elements that even the context of the ad out. The direction that the ad aims to be distributed is among kids, teens, and college students. Like Josh said, the ad seems to focus itself towards college students because it is a popular food among the age range. Authentic style pizza isn't necessarily aimed towards senior citizens. Something like the Cracker Barrel could attract old people but this ad has a retro contemporary appeal to it so I stand by my perspective that it solely appeals to a younger audience. So places that attract a younger audience maybe a quad around campus, a mall, or a park. These are ideal places to advertise for a place like Dough's New York Authentic pizza because it fits the target audience. Anthony out.
ReplyDelete